阿里巴巴集团商业模式研究.doc

 摘 要 企业的为阿里巴巴打造商业生态圈提供了最原始的动力和方向，而对于任何一个成功的企业来说，动力和方向是必须的，但并不是全部，同样对于阿里巴巴也是如此。阿里巴巴将品牌核心理念内化为企业内部创新机制和文化，为企业打造商业生态圈提供源源不断的能量，同时以顾客视角为中心，充分把握顾客价值和外部市场，两者结合起来，内外兼修，推动企业打造创新型商业生态圈，夯实基础 Abstract Strategic vision, business enterprise the value concept, the innovation of enterprise culture, enterprise of world-class imagination as Alibi build successful business ecosystem provides the power and the direction of the most primitive, but for any successful enterprise, motivation and direction is a must, but not all, similarly to Alibi so it is. Alibi will be the brand core concept into internal inn