毕业论文41374.docVIP

摘要 随着中国加入WTO，外资零售集团大举入侵，各大连锁超市的竞争日趋激烈。我国本土连锁超市该如何提升自己的竞争力，求得生存和发展呢？本文针对我国连锁超市业的现状，对供应链管理中存在的问题进行有针对性的分析，从物流配送、信息化建设、供应链各成员之间的合作三个方面提出连锁超市供应链管理优化的建议。最后通过联华超市的案例，阐述供应链管理在实际中的应用，并提出对联华超市供应链管理的建议。 关键词：连锁超市，供应链管理，联华超市 Abstract With Chinas accession to WTO, massive invasion of foreign retail groups, the supermarket chains are in an increasingly competitive. How do our local supermarket chain enhance their competitiveness, seek survival and development ?This paper give some advise to optimize the supply chain management of supermarket chain from aspects of logistics and distribution, information cons