BY公司的企业竞争力研究.pdf

ABSTRACT Abstract Company BY from Taiwan acts as an agent for one Taiwainese IC design company. Based on the detailed information collected from BY company operations, this paper has analyzed the environment where the Company is operating. Then the relevant management doctrines, such as SWOT analysis method and Competitive Strategy by Michael Porter were applied in further elaboration. Through researching market conditions and five forces affecting the Company, we can identify the pros and cons of the Company and opportunities offered to and threats faced with the Company. Furthermore a through and deeper analysis was conducted with regards to corporate organization, personnel mechanism and customer relation management (CRM) in order to locate the core competence of the company and problems underlying in the corporate operations. Through studying the problem facing the Company, a solution can be found out. Hence the Company will enhance the market share and profitability while utilizing its own advantages and adopting the effective competition measures. Key words: Corporate competition competence, market share, corporate competitive advantage, competitive strategy, profitability. II 目录 目 录 摘要 I ABSTRACT II 第 1 章 绪论 1 1.1 论文背景 1 1.2 选题的理论意义和实践意义 1 1.3 论文研究的主要内容 3 1.4 本文的研究思路和方法 4 第 2 章 企业竞争力及相关概念 5 2.1 企业竞争力概念 5 2.2 企业竞争力相关理论 7 第 3 章 BY 公司概况及企业竞争力现状 14 3.1 我国 IC 行业发展概况 14 3.2 BY 公司概况 15 3.3 现有企业竞争力不足的原因 23 第 4 章 BY 公司提升企业竞争力的对策 32 4.1 加强企业战略的管理