《Adyen：二零一六年全球电子商务支付指南》.pdf

2015 The Global E-Commerce Payments Guide The global e-commerce market is projected to grow to $1.7 trillion in 2015, and reach over $2 trillion by 2017. Over this period, cross-border e-commerce (where shoppers buy from businesses in other countries) is expected to grow at 21%, compared to 9% for domestic e-commerce. Hundreds of millions of your potential customers don’t use international credit cards The growth in cross-border e-commerce is a huge opportunity in which credit cards are not the primary methods of making for many businesses to expand internationally, but certain payments online, but there are many more. friction points remain, and one of those friction points could be online payments. Connecting to these customers isn’t that hard While it is often assumed that most of the world’s shoppers use Alipay, Boletos, SOFORT. The names may sound unfamiliar, international credit cards to make online purchases, this is not but with the right partner, setting up many of these payment the case in many of the world’s biggest markets. methods is actually not that complicated. To help growing businesses expand globally by offering Consider these three key global markets: the right mix of targeted payment methods, Adyen, a global • In China, only 1% of shoppers pay with international payments technology leader, has created this new report, The credit cards. Global E-Commerce Payments Guide. In it, we outline: • In Brazil, only 30% of credit cards can make international payments. • The breakdown of key payment methods in 29 markets • And in Germany, three quarters of shoppers prefe