《google-seo-report-card》.pdf

by Brandon Falls, Adi Goradia, and Charlene Perez Purpose Googles SEO Report Card aims to identify potential areas for improvement in Googles product pages. If implemented, these improvements could: • help users find our pages more easily in search engines • fix bugs that annoy visitors and hurt our pages performance in search engines • serve as a good model for outside webmasters and companies We reviewed the main pages of 100 different Google products across a number of common SEO topics. The results are below, followed by a discussion of each topic. Report card Subjects and topics Products passing Grade Subject I: Search result presentation Title tag format and length 10% (10 / 100) Needs improvement Description meta tag use 33% (33 / 100) Needs improvement Google sitelink triggering for [google product] 44% (44 / 100) Not for grading Appealing Google sitelinks 32% (14 / 44) Needs improvement Clear main page result on Google for [google product] 89% (89 / 100) Excellent Googles Search Engine Optimization Report Card. Released March 1, 2010. Google Webmaster Central Blog Subject II: URLs and redirects Directory form, /product(/) 59% (41 / 70) Not for grading /product 46% (19 / 41) Not for grading /product, add /, 301s 26% (5 / 19) Needs improvement /product/ 54% (22 / 41) Not for grading /product/, remove /, 301s 68% (15 / 22) Satisfactory Convert to subdomain form, /, 301s