广告语翻译.jsp.pptVIP

香烟广告 To smoke or not to smoke, that is a question. I’m More satisfied. “摩尔香烟，我更满意” Ask for More. “再来一支，还吸摩尔” All is well that ends well. “烟蒂好，烟就好” / “越抽到后头越有味儿” 巧妙运用英语习语 Better late than the late. “迟到总比丧命好” (美国高速公路上的安全宣传标语，巧妙地修改了英语谚语Better late than never.) 随身携带，有备无患；随身携带，有惊无险。 （速效救心丸） ?A friend in need is a friend indeed. (这则速效救心丸广告用了中国人喜闻乐见的四字格，并运用反复和排比，突出了药品的优点。其英语广告套用英语谚语，应用反复和拟人手法，将救心丸比拟成朋友，在患难中随时对你施以援手。) 文字游戏 (play on words) “你不理财，财不理你” （《理财》杂志的广告语） If you leave “Managing Money” alone, Money will manage to leave you alone. “药材好，药才好。” Only fine medicinal herbs Make fine herbal medicines. 使用节略词 使用节略词，一目了然。广告的基本特征是在有限的篇幅内尽可能多传递信息，因而为了节约成本，英语广告中大量使用节略词。如： ForRent:1-bdm.mod.furn.210/mo.A/C avail after Xmas. 这里的bdm. mod. furn. mo. A/C avail. Xmas分别指 bedroom, modern, furniture, month, air conditioning, available 和Christmas。 “美的” 家电， 美的全面、美的彻底 (“美的”牌家用电器的广告语) Midea home appliances are beautiful-beautiful from head to toe, beautiful inside out. 她工作，你休息 (某种洗衣机的广告语) She takes over the chores,?So you can rest, of course. 皮张之厚无以复加，利润之薄无以复减 (某皮鞋的广告语)The leather we use is quite thick; the profit we make is fairly thin. 非常可乐，非常选择 (非常可乐饮料) A special cola. A Special Choice. Coke refreshes you like no other can. 没有什么能像可乐让你神清气爽。 /可口可乐—提神醒脑，无与伦比。 国酒茅台，酿造生活的品味。 Mao-tai: A liquor of national status that makes your life gracious. 证言体 这类广告像一分证明书，提供“权威人士”或“著名人士”对商品的鉴定、赞扬、使用和见证，读来亲切可信。翻译时应采用相同的方法，有实有据，保证原文的说服力。例如： 以前我的头发干枯，粗糙，难以梳理，自从用了潘婷营养洗发露，头发变得健康，亮泽。因为潘婷营养洗发露含有独特的维他命原Ｂ５，能由发根渗透到发尖，其全新改良配方，能加倍保护头发，免受损害，令头发分外健康，加倍亮泽。 （Pantene Pro-V Treatment Shampoo） 　　My hair was dry, coarse and unmanageable. But from the time I began to use Pantene Pro-V Treatment Shampoo, it has become healthy and shiny. This is because Pantene Pro-V treatment Shampoo contains unique Pro VB5, which deeply penetrates your hair from root to tip. Its new improved formula gives your hair extra protection against damage,