人民网的可持续发展初探.docVIP

保密类别? ???? 编 号? ???????? 毕 业 论 文 人民网的可持续发展初探 学 院 （小二号宋体居中） 专 业 班 级 姓 名 指导教师 中 国 传 媒 大 学 2014 年 3 月 7 日 摘 要 作为中央主要新闻单位，人民网自1997年创办以来，充分依托人民日报社的信息和新闻资源优势，以服务党和国家工作大局、服务百姓生活为己任，在主题活动、先进典型、网上评论、信息服务、传播文化、弘扬正气等方面取得了显著成效，打造了一批群众喜闻乐见的精品栏目，特别是“强国论坛”、“强国博客”等吸引了众多的网民，在海内外产生了广泛影响，成为我国最具影响力的新闻网站，成为百姓了解政策、掌握信息、发表意见的重要平台。随着我国以互联网为载体的“第四代媒体”和以手机为载体的“第五代媒体”的快速发展，各类网站层出不穷、各类信息海量发展、新闻渠道越来越多，这也给人民网提出了挑战，需要人民网坚持不断的改革创新，确保人民网“可持续发展”。本文将“人民网的可持续发展”作为研究对象，重点对人民网的发展现状和面临挑战进行了深入分析，在此基础上从理论和实践角度提出了建设性意见，希望以此给人民网可持续发展提供了一些参考。 关键词：人民网；可持续发展；竞争形势；策略探析 ABSTRACT As the main central news, since its inception in 1997, fully rely on the peoples daily news and information resources, to serve the overall work of the party and country, service lives of the people as their responsibility, and made remarkable achievements in the theme activity, advanced and typical, on-line comments, information services, the dissemination of culture, promote healthy atmosphere, make love to see and hear a number of people of the columns, especially the forum, power blog, attracted a large number of Internet users, have an extensive influence at home and abroad, to become Chinas most influential news website, become an important platform for people to understand the policy, to grasp the information, opinions. Along with our country to the Internet as a carrier of the fourth generation of media and the mobile phone as the carrier of the fifth generation of media rapid development, all kinds of Web sites emerge in an endless stream, all kinds of information development, more and more news channels, it brings challenges to , adhere to the continuous reform and innovation, to ensure the sustainable development. This paper will sustainable development as the research object, the development status of the focus and challenge of in-depth analysis, on this basis from the perspective of theory and practice and puts forward constructive suggestions, hoping to sustainable developmen