广西网通无线业务发展战略地研究.pdf

丰富宽带应用内涵，在3G时代赢得竞争优势。这一层面的特征是宽带、数据增殖、3G 等问题业务逐步演变成公司的现金牛业务。 ⑤获得竞争优势是公司无线业务战略实施的目的。论文提出了注重品牌建设和产 品的差异化、拓展合作渠道和构建战略联盟、建立起面向市场的高效的组织、采用灵 活的业务促销政策、建立有效的支撑服务体系、有效的新业务开发都是实现公司可持 续发展、获得竞争优势和提升业务差异化水平的必要手段。 关键词：竞争优势、战略选择、战略实施、营销策略 Business ofGXCNC Wireless strategies ABSTRACT author ontheexternalandinternalenvironmentofGXCNC，the Based explored Business ofGXCNC．andthe of theWireless strategicroadmap strate：gies proposed wirelessbusinessand details． implementation areasfollows： Themainconclusions onthewirelessbusinessof and theexternalenvironment Byscanningevaluating GXCNCviabasic of authorconcludedthe management，the methodologiesstrategic thewirelessbusinessofGXCNC．First， characteristicsontheenvironmentof following GXCNCfaceda sound networks relatively and substitution3Gfrom innovationfortraditionalwirelessfixednetworks technology would new forGXCNC．Second，themarket wasstill bring opportunities capacity butthe ratewas from increasinggrowth decreasing．Thifd．competitivepressures thataffectedthe were thefiveforces sellersthe c