Fairs-Expositions-FestivalsTRADERSABCGUIDE.PDFVIP

1 Markets - Fairs - Expositions - Festivals TRADER’S ABC GUIDE for all those working in the outdoor market and event industry, presented in clear sections and taking into account the special demands of selling products outdoors. The outdoor market and event industry is a world, with which a merchant should become well acquainted. The purpose of this guide is to help both old and new entrepreneurs to make their business at markets, fairs, expositions and festivals successful. The Finnish market and event trade offers worthwhile oppor- tunities for those who have the ability and knowledge to take advantage of all the opportunities it offers. However, it should be remembered that the same unwritten laws that govern other retail industries do not always apply to outdoor market and events. Many entrepreneurs have learnt the hard way before finding the right practices, products and sales locations. This guide contains all the most important things which private entrepreneurs must take into account in order become successful in their trade, presented in clearly divided sections. Special attention has been paid to the demands presented by outdoor sales of food products. The guide is also applicable for training new sales staff just entering the business. Trader’s ABC-guide has been compiled and written by Ari Kallas, the executive director of the Finnish Central Organisation of Market and Fair Trade, based on the material provided by a national team of professionals in outdoor market and event industry. Content: 1. Background and statistical information on the Finnish event industry2 2. The Service Centre for Finnish Outdoor Markets helps, advises and serves 4 3. Laws applicable to the industry - what you should know and take into account 5-6 4. Advice on the outdoor sales of food products, and othe