山西师大：Questionnaire.pptVIP

Questionnaire Design  and Evaluation Nanjing Normal University Ni Chuanbin 2010.11 Questionnaire Design and Evaluation 1. Introduction 2. Questionnaire Design and Evaluation 1. Introduction 1.1 Definition 1.2 Time consideration 1.3 Cost consideration 1.4 Length of a Questionnaire 1.5 Advantages and disadvantages 1.1 Definition A questionnaire is a set of questions designed to collect information from a respondent. A questionnaire may be interviewer-administered or respondent-completed, using paper-and-pencil methods of data collection, telephone methods or computer-assisted modes of completion or Internet data collection. Questionnaires play a central role in the data collection process. They have a major impact on respondent behavior, interviewer performance, collection cost and respondent relations and therefore on data quality. 1.2 Time considerations-1 Survey Time Planning Form 1.2 Time considerations-2 Many researchers underestimate the time required to complete a research project. The best advice is to be generous with your time estimates. Things almost always take longer than we think they should. Most researchers have to divide their time among many projects. They simply cannot give all their time to any one project. For example, my estimate of goal clarification may be four hours, but other commitments allow me to spend only two hours a day on this study. My hours estimate is four hours, and my duration estimate is two days. To arrive at the final time estimates, add the individual estimates. The hours estimate is used for budget planning and the duration estimate is used to develop a project time line. 1.3 Cost Considerations Some of the most common costs are: Proposal typing and editing. Cover letter and questionnaire typing. Addressing mailing envelopes. Following up on non-respondents. Mailing list cost (if necessary). Artwork. Incentives. Data entry and verification. Statistical analysis programmer. Dis