高职高专英语I_Unit_8教案.docVIP

Unit 8 This generation means business Teaching Objective Master the key words and structures, and see why this generation starts young in the US. From the example of Joe Lampson, the students should learn something about the youth of the country and how some of them start their own businesses and become successful in life. Key Points Vocabulary Calculate finance credit card plead handle drop out decade meet one’s needs instinct living expenses launch explorer survey turn to Structure would rather … than … Skills Pre-reading skills Reading a map Addressing envelopes Teaching procedures Lead In, Reading of the Text, Exercises, Listening, Speaking, Phonetics, Grammar Tips, Reading Skills, Practical Reading, Practical Writing, Study Guide Total periods 6 periods per unit Lead in ( 15 minutes) Ask the students to discuss in pairs something about how to start their own businesses and become successful in life, and then ask some pairs to tell their opinions to the whole class. Q1: What did Joe Lampson announce when he was 21 years old? Q2: What kind of software did Lampson try to develop to solve the problem? Q3: Why couldn’t venture capitalists finance Lampson’s new company? II. Read in ( 65 minutes) 1. Background Information ( 5 minutes) 1) CEOs (chief executive officers) CEOs are among the highest paid workers; however, long hours, considerable travel, and intense pressure to succeed are common. The formal education and experience of CEOs vary as widely as the nature of their responsibilities. Keen competition is expected because the prestige and high pay attract a large number of qualified applicants. 2) Credit Card A credit card gives you the power to buy goods or services now and pay for them later. It represents an approval by a bank or company to use their money. Credit card issuers are usually banks, even though the card may bear another company name or logo. The name of the issuer appea