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题 目：基于SCP范式的大连苹果产业分析 专 业： 农林经济管理 姓 名： 指导教师： 成 绩： 完成日期： 2013年 06 月 15 日 目录 摘要 2 Abstract 3 前言 4 1苹果产业市场结构（Structure）分析 4 1.1市场集中度 4 1.2产品差异化 5 1.3 进入与退出壁垒 6 2 苹果产业的市场行为(Conduct)分析 7 2.1价格行为 7 2.2非价格行为 8 2.3组织协调行为 9 3苹果产业的市场绩效(Performance)分析 9 3.1利润率 10 3.2技术进步程度 10 4大连市苹果产业发展的问题及建议 11 4.1实施龙头与合作社协调服务, 带动苹果产业化 11 4.2 优化苹果品种，商品化处理，提高差异化程度 12 4.3强化技术进步意识, 促进产业技术升级 12 4.4要积极开拓市场，拓展果业发展空间 13 参考文献 14 摘要 大连市位于北半球的暖温带地区，辽东半岛西侧具有海洋性特点的暖温带大陆性季风气候，冬无严寒，夏无酷暑，光照充足，雨量适中，果树生长条件得天独厚，具有百余年的苹果生产历史，果品以个大、皮薄、色艳、味美、耐贮运、货架期长等无与伦比的品质，名扬国内外市场，深受广大消费者的青睐。随着人民生活水平的不断提高以及国际和国内市场对水果需求的不断增加,苹果产业在农业中的地位也迅速提高如今，大连苹果产量落后于陕西和山东，已经不复当年之勇， Abstract Dalian is located in the northern hemisphere temperate regions, the west side of the Liaodong Peninsula, with a maritime feature of warm temperate continental monsoon climate, the winter cold, summer heat, adequate light, moderate rainfall, fruit growing conditions are unique, with a hundred years of Apple production history, the fruit to a large, thin, colorful, delicious, storage and transportation, and long shelf life unmatched quality, famous domestic and foreign markets, the majority of consumers. The city has formed a focus on three cities north of apple production base, with the continuous improvement of peoples living standards as well as international and domestic markets, the increasing demand for fruit, the apple industrys position in agriculture is also rapidly improving how to improve the degree of organization and promote the sustained and healthy development of apple industry is the need to explore the issue. Today, Dalian apple production behind Shaanxi and Shandong, have no longer have the courage, the apple industry is also facing yield is not high, the low level of organization, labor costs and other issues. In this paper, industrial economics SCP analytical framework to analyze the apple industry market stru