Improving Attitude toward Corporate Strategy with Visual Mapping： Scale Development and Application in Europe and China.pdfVIP

Front．Bus．Res．China2014，8(4)：480-499 DOI1O．3868／s070．003。014．0021．8 SabrinaBresciani，JianxinGe，YaruNiu ImprovingAttitudetowardCorporateStrategy withVisualMapping：ScaleDevelopmentand AApppplliiccaattiioonnIinnEEuurroopleaannddCbhiinnaa Abstract Companies operating across borders face greater challenges in ensuringcompliancewithcompanystrategyindifferentculturalcontexts．Recent research shows the cognitive and emotionalbenefits of utilizing visual representationsofknowledgeinorganizations．Thisstudyaimstotestifmapping acorporatestrategyvisuallycan improveattiutdestowardfirm strategyandt