基于J2EE客户管理及销售管理知识系统.docVIP

毕业设计（论文） 课 题 名 称 ： 基于J2EE的客户关系管理系统 　 ——销售管理子系统的设计与实现　　 　　　 学 院 ：　 旭日工商管理学院　　 　　　 专 业 ：　　 电子商务 　 姓 名 ： 谢芳芳 __ 学 号 ：　　 　　 　　　　 指 导 教 师 ：　　　王扶东、邓敉　　　 二００六 年 五 月 三十 日基于J2EE的客户关系管理系统 ——销售管理子系统的设计与实现 摘要 网络的出现和迅速普及使得社会生产模式由大批量生产转变为大批量定制，也使得企业的经营模式由“以产品为中心”转变为“以客户为中心” [1]。基于电子商务的客户关系管理（Customer Relationship Management ,CRM） CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM DEVELOPING BASED ON J2EE-- SALES MANAGEMENT SUBSYSTEM Abstract The network appearance and the rapid popularization caused the social product pattern to transform by the mass production for the mass has custom-made, also caused the enterprise the management pattern by as the center transforms take the product for take the customer as the center. Based on electronic commerce customer relations management, the research and the application complied with the network economical time request, which is the enterprise commercial e the development proposed the explicit direction and the basis. The customer relationship management (Customer Relationship Management, CRM) is one kind is for the purpose of improving between the enterprise and the customer relates, enhances the customer loyalty and the degree of satisfaction new management mechanism. Mention from the CRM production and the connotation, stresses from the management angle, how elaborated CRM implements CRM to the traditional enterprises impact and the enterprise under the electronic commerce environment CRM pattern as well as the modern enterprise。 I mainly from the customer relations management subsystem——sale aspect, including the sales announcement board management, the opportunity information management, the opportunity process track management, the order form management, the opportunity analysis, the statistical report fo