某娱乐公司企业形象（CIS）设计.docVIP

江西财经大学工商管理学院项目组 2011/11/8 爱家沙盘娱乐有限公司 企业形象（CIS）设计 参赛作品  目 录 一、前 言 爱家沙盘简介·······················································02 CEO致辞··························································· 03 导入背景···························································05 导入目的···························································06 二、爱家沙盘视觉识别系统 基本要素··························································09 应用要素··························································15 三、爱家沙盘理念识别系统 爱家沙盘理念识别系统···············································16 四、爱家沙盘行为识别系统 爱家沙盘内部行为识别系统···········································21 爱家沙盘外部行为识别系统···········································47 五、渗透实施 CI成果实施总述·····················································55 理念系统的贯彻模式··················································56 行为识别系统推广····················································57 视觉识别系统推广····················································57 监督和评估CIS的实施效果············································57 六、附件 社会人员求职申请表··················································57 调查问卷及原始数据··················································60 CIS渗透实施项目费用预算 ············································61 CIS渗透实施进度 ····················································62 前 言 公司简介 爱 是这个社会永恒不变的主题，家是人人都需要的港湾，无论您身处何处，有爱，有家，您就不会孤独，不会迷失了自己。爱家沙盘娱乐有限公司给您的家庭增添幸福，为您的心灵拔去愁思，帮您的团队发掘力量。 爱家沙盘娱乐有限公司立足于南昌市，面向全国一线城市发展。公司分为总部和主题分店，提供家庭主题、个人主题、团队主题三种不同的沙盘心理治疗服务。我们的专家结合中国的传统文化，开发中国式的沙盘娱乐文化，有志于用沙盘游戏提升中国人的幸福感，无私帮助在灾难中幸存的人们，并传承中国传统文化。我们用细心、耐心、爱心、责任心、理解心、包容心来诠释我们的服务理念。 我们别无它求，只为能给您带来快乐，让您感知幸福！ CEO致辞 一盘细沙，一瓶清水，一架子各式各样的物件造型，加上治疗师的关注与投入，来访者的自由表现与创造，这就构成了沙盘游戏的最基本的要素！而就在这简易的设置中，内心的世界得以呈现，心灵的充实与发展，治愈与转化也获得了可能。 在国际上受到普遍推崇的沙盘游戏治疗方法。除了荣格的心理分析之外，它也被人格主义治疗,格式塔治疗和整合性动力治疗等广泛接受，成为表现性和艺术治疗的主流，同时也被逐渐运用于学校心理教育与心理治疗。 爱家沙盘娱乐股份有限公司依托江西高校心理所等资源优势，全面整合江西行业协会、科研机构资源，致力于心理健康教育问题的研究，推出具有独立品牌特点的系列教育产品，形成自己的企业核心竞争力，为各层次大中小学校及亿万家庭提供全新的、优质、科学、权威的心理健康教育服务。???? 爱家沙盘积极推广先进的教育方法和理念，以辅助教师、引导家长用最先进的教育理念和方法指导孩子健康成长、开发学生潜能为目标。??? 爱家沙盘建立五库三网：