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* * * * * * Digital Brand Management Services March, 2003 * What is the value of a brand? * Brands are critical assets to a company Brand Value in Billions Coca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3 Brands in many cases can represent on average 35% of a company’s market capitalization 50%+ Of Mkt. Cap Is your Digital Brand Protected? * Does the Government Care? * Growing complexity of domain name registrations drives customer towards outsourced services x 192 Registries Restricted 106 countries Unrestricted 86 countri