万世伟业凤阳县皇城帝城营销推广方案1.docVIP

万世伟业·皇城（帝城） 营销推广方案 . （2008～2009） 中安房产评估公司 南京同致行 2008年3月30日 目 录 第一部分 项目定位························3 一 、市场定位··························3 二、 主题定位··························3 三、 形象定位··························3 四、 目标客户定位······················3 五、 产品定位··························6 六、 主推广告语·························7 第二部分 销售时机及销售阶段安排·········8 一、销售时机分析·······················8 二、销售阶段安排·······················8 第三部分 销售策略························9 一、销售流程··························9 二、各推广阶段销售策略················12 （一）市场预热期························12 （二）内部认购期························21 （三）开 盘 期销售二期开盘调整冲刺期20年按揭额度各