從感質觀點探討文化創意產品設計-以臺藝大文化創意園區.PDFVIP

從感質觀點探討文化創意產品設計 -以臺藝大文化創意園區環保概念產品為例 An Exploration of the Cultural Product Design from Qualia Viewpoint - Examples of the Green Products of Cultural and Creative Park of NTUA ＊黃美賢Mei-Hsien Huang ＊＊周羿樺 Yi-Hua Chou ＊國立臺灣藝術大學創意產業設計研究所 助理教授 Assistant Professor, Graduate School of Creative Industry Design, National Taiwan University of Arts ＊＊國立臺灣藝術大學造型藝術研究所 研究生 Graduate Student, School of Plastic Arts, National Taiwan University of Arts 摘 要 隨著感性工學的發展，強調產品感性價值的「感質」(Qualia)理念，已成為商品設計的重要 風格與趨勢 。又國立臺灣藝術大學文化創意產學園區為臺灣唯一由大學成立 ，以產學合作為主 軸的文創園區，其所進駐之工坊均為文創類，具有相當之獨特性。爰此，本文透過內容分析與 文獻探討方法 ，以大學文化創意產學園區之具有環保特色的四家廠商產品為例 ，旨在從感質觀 點探討文化創意產品設計 。研究結果發現：四家工坊本於環保之概念，運用不同的外在、行為 與內在三層次的屬性，以及整體風格，發展感質商品之魅力、美感、創意 、精緻與工學五種特 質。 關鍵字：感質、文化創意、產品設計 、文化創意產學園區、國立臺灣藝術大學 Abstract With the development of sensibility engineering, qualia concept has become an important product design style and trend. The Cultural and Creative Industry Park of National Taiwan University of Arts is the only one established by university in Taiwan. All factories in this park are in the cultural and creative field. The purpose of this article is to explore the cultural product design from qualia viewpoint, taking an example of the green product of cultural and creative park of NTUA through the methods of content analysis and literature review. The results found that: based on green concept, four factories use the three features of outer, inner and mild, and style to develop the five characteristics of qualia product, including attractiveness, beauty, creativity, delicacy and engineering. Keyword : qualia, cultural creativity, product design, Cultural and Creative industry Park, National Taiwan University of Arts 1 一、前言 因應「經濟全球化」的衝擊，商品