(任务书+论文+开题)银行业软件测试项目管理的研究.doc

华东理工大学 毕业设计（论文）任务书 课 题 银行业软件测试项目管理2013年6月21日至 2013年11月12日 共 20周 院 系 继续教育学院 专业班级 商务管理 学 号 541912170717 姓 名 张晴建武2013年 6 月 21日 课 题 来 源 自选 课 题 目 的、意 义 随着信息产业的飞速发展，项目管理对于银行业 本文以上海浦东发展银行测试测试管理管理银行银行银行摘要 摘要：当今世界经济发展迅速，市场环境多变复杂，银行业软件测试的发展战略都受到挑战并发生着变化。面对变化，银行业软件测试必须要更新管理观念，了解自身的能力与优势、劣势，制定并实施新的管理方案，才能在变化中生存，在变化中求发展。 本文以项目管理理论为基础，探讨上海浦东发展银行测试业测试所有业测试测试业Abstract The channel for research the competition ability of the enterprise is a very important content. Enterprise in the information collection, credit evaluation, market research and services tend to be more to rely on its own strength, this makes the enterprise marketing channel function was greatly strengthen. Home appliance industry is the most intense domestic competition, the most standard is one of the industry. With the continuous development of home appliances in our country, home appliance marketing development strategy analysis is extremely important, home appliance market environment also along with the change of factors that will continue to change. In this context, the domestic home appliance enterprise must timely change home appliance marketing strategies and marketing channel in home appliances when deal with the problem. According to the appliances in the domestic market in recent years of development, through the home appliance market channel marketing present situation, put forward the market of household appliances in the channel marketing countermeasures research. To Skyworth electrical appliances as an example, the basic theory of marketing channel as the foundation, deep analysis of Skyworth appliances in the channel marketing strategy, and at the same time using enterprise strategic analysis and PEST analysis to Skyworth appliances channel marketing of internal and external environment of resource integration. At last, according to the above analysis put forward some Suggestions, with the develo