商务公关的基本概念.pptVIP

商务公关传播的概念 可口可乐资助行动 可口可乐资助行动 商务公关传播的意义 商务公关传播形式 组织传播 大众传播 广告宣传——商业广告 广告宣传——公关广告 新闻策划案例 新闻策划案例 人际传播 商务公关调查 观察法 问卷法 访谈法 文献研究法 商务公关策划 围绕商务公关活动的整体目标，对活动的全过程进行谋略性的运筹和构思，依据企业形象现状，分析内外公众环境和约束条件，拟订最佳行动方案的过程。 优秀公关案例赏析： 第六届中国最佳公共关系案例大赛新产品上市类金奖 商务公关方案实施与评估 商务公关方案的实施是将商务公关策划方案付诸实施的具体过程。 对商务公关策划、实施及效果进行衡量、检验、评价和估计，以判断整个公关活动成败得失的过程。 Describe a vision of company or strategic contents. Describe a vision of company or strategic contents. Describe a vision of company or strategic contents. Describe a vision of company or strategic contents. 70% 50% 83% 90% 65% 75% 50% 65% ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Click to edit title style Click to edit title style Text in here Text in here Text in here Text in here Text in here Text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Title in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. A B C D 80% 90% 30% 55% A. Description of the contents B. Description of the contents C. Description of the contents D. Description of the contents Click to edit title style Click to edit title style Description of the contents ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Description of the contents Description of the contents Description of the contents M1 M2 M4 M3 Click to add Text Click to add Text Click to add Text Click to add Text Text in here Text in here Text in here Text in here Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to edit title style Click to edit title style Text in here Text in here Text in here Text in here Text Text Text Text Description of the contents Description of the contents Description of the contents Description of the conten