中国移动传播效果调研报告(pdf 88页).pdfVIP

Nobody’s Unpredictable What is she going to say? What is he going to hear? What does she have in mind? Art opens our eyes. It sheds light on reality. It serves as an inspiration for us to identify consumers’ and citizens’ intentions and to predict 2005年5月20 日－5月27 日传播效果调研简报 their behaviour, focusing on attitude changes, swings in opinion and new products or brands that have captured their imagination. Ipsos helps its clients to understand 呈: 中国移动通信有限责任公司深圳公司 these trends, delivering valuable insights into their own clients and the world they 联系人（益普索）: 陈绍辉 冯永华 余函瑾 live in. Nobody’s Unpredictable 项目号: G012058090 China, Jun 8 ，2005 目录 活动及广告监测 全球通 每月营销－信息传达效果 3 广告传达效果 8 VIP 活动－信息传达效果 17 广告传达效果 21 动感地带 新入网优惠－信息传达效果 26 广告传达效果 30 新声大赛－信息传达效果 40 广告传达效果 43 神州行 充值大赠送－信息传达效果 52 新入网优惠－信息传达效果 57 广告传达效果 61 其它 彩铃－信息传达效果 67 广告传达效果