英语论文文化差异在国际商务中的重要性.docVIP

中南大学 CENTRAL SOUTH UNIVERSITY 高等教育自学考试英语专业毕业论文 题 目文化差异在国际商务中的重要性 题目类别 语言学 学生姓名考 籍 号学校联系电话2010年月By ~~~ March 2010 School of Foreign Languages Central South University  CONTENTS Abstract..................................................................................................3 摘 要.....................................................................................................4 Introduction............................................................................................5 Chapter 1 The general information about cultural difference.………6 1. 1 What is culture and what is cultural difference ……………....6 1.2 Performance of the main cultural differences …………….…..6 1.2.1Cross-cultural communications ………………………..….....6 1.2.2 Products………………………………………………...……8 Chapter 2 Impact of cultural difference on international trade 10 2.1 The Characteristics of the foreign trade………………....…...10 2.1.1 The variety of the international trade………………….…...10 2.1.2 The complexity of the international trade………………..…10 2.1.3 The essentiality of the international trade…………………..11 2.2 The influence of cultural difference on international trade…..14 2.2.1 Influence on the result of business……………………....…14 2.2.2 Influence on the acceptability of product………………….16 Chapter 3 Working through cultural differences ………………....18 3.1Nurturing cross-culture awareness ……………………..…….18 3.2 The versatility of marketing and negotiation strategy …….…19 3.3cultural merge and cultural communication……….………….20 3.4 An applicable brand………………………………………….21 Conclusion …………………………………………….. …………..… 22 Bibliography …………………………………………….. ……...…… 23 Abstract As we all known , different countries have different cultures .As China has put the reform and opening up policy into practice, and entered the WTO, China has become a member of globalization economy. From the practice we do business with other country, culture plays an important role in internationa