国际市场营销InternationalMarketing_chapter7资料.pptVIP

International Marketing Segmentation, targeting and positioning Ahead Procter Gamble (PG) sells eight brands of laundry detergent in the United States (Tide, Cheer, Bold, Gain, Era, Oxydol, Dreft, and Ivory Snow). It also sells six brands each of hand soap and shampoo; four brands each of liquid dishwashing detergent, toothpaste, and tissues and towels,…….PG has many additional brands in each category for different international markets. For example, it sells 16 different laundry product brands in Latin America and 19 in Europe, the Middle East, and Africa. why would PG introduce several bra