opinion mining using econometrics a case strongstudystrong on reputation.pptVIP

下载本文档

1
0
约4.16千字
约 19页
2016-03-05 发布于广东
举报
版权申诉

opinion mining using econometrics a case strongstudystrong on reputation.ppt

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

opinion mining using econometrics a case strongstudystrong on reputation

Opinion Mining Using Econometrics: A Case Study on Reputation Systems Anindya Ghose, Panagiotis G. Ipeirotis, and Arun Sundararajan Leonard N. Stern School of Business, New York University ACL 2007 Questions/Challenges What makes an opinion positive or negative? Is there an objective measure for this task? How can we rank opinions according to their strength? Can we define an objective measure for ranking opinions? How does the context change the polarity and strength of an opinion and how can we take the context into consideration? Introduction Reputation systems in electronic markets Pricing power of merchants in A Using 9,500 transactions over 180 days Textual feedback and star rank Discover polarity and strength without the need for human annotations or linguistic resources. Arguments Textual feedback affects the power of merchants to charge higher prices than the competition for the same product and still make a sale. Reputation Systems A reputation profile Past transactions for the merchant. Numerical ratings from buyers who have completed transactions. Chronological list of textual feedback provided by these buyers. Price Premiums Price premium/ relative price premium/ relative average price premium Data Transaction Data: 1,078 merchants 9,487 unique transactions 107,922 price premiums Reputation Data: 4,932 postings per merchant Numerical ratings: one to five stars Reconstruct each seller’s exact feedback profile at the time of each transaction Econometrics-based Opinion Mining Retrieving the dimensions of reputation Features expressed by noun, noun phrase, verb, verb phrase. For example, X1 might be shipping, X2 might be packaging. Reputation dimension example X=(delivery, packaging, service) I was impressed by the speedy delivery! Great service! (post 1) The item arrived in awful packaging and the delivery was slow. (post 2) Scoring the dimension of reputation Construct an n x p matrix M(si) A total of 151 unique dimensions, and a total of 142 modifie