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can gender equity be more equitable promoting an alternative
Journal of Sport Management, 2006, 20, 483-509
© 2006 Human Kinetics, Inc
Can Gender Equity Be More Equitable?:
Promoting an Alternative Frame
for Sport Management Research,
Education, and Practice
Sally Shaw
University of Otago
Wendy Frisby
University of British Columbia
Gender research in sport management has been dominated by liberal feminist
theory, which does little to challenge or alter dominant gendered discourses and
power structures within sport organizations. In this paper, the limitations of three
existing conceptual frames for understanding gender equity are discussed. A fourth
frame is proposed that builds on the work of Ely and Meyerson (2000a), Meyerson
and Kolb (2000), and Rao, Stuart, and Kelleher (1999). We argue that the fourth
frame, based on poststructural feminist theory, provides an important alternative,
addressing the complexities of gender relations in sport organizations through the
processes of critique, narrative revision, and experimentation. We extend the fourth
frame by considering two additional elements: (a) the intersection of gender with
other aspects of diversity and (b) a deconstruction of the traditional discourses
that pit gender equity against organizational effectiveness using Baumanʼs (2001)
concept of moral sensitivity. The implications of the fourth frame are then discussed
in relation to sport management teaching
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