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h strongostrong w cc u l t u r a l tt a s t e s ss h a p e pp e r s strongostrong n a
How CCultural TTastes SShape PPersonal NNetworks
Omar Lizardo
University of Notre Dame
This article examines the relationship between different forms of cultural taste and the
density of social contacts across alternative types of network relations classified by
average tie strength. The author builds on Bourdieu’s ([1986] 2001) classic statement on
the “forms of capital” (economic, social, and cultural) and the conversion dynamics
among them, and on DiMaggio’s (1987) connection between cultural tastes and
sociability. He hypothesizes that (1) in addition to cultural tastes being determined by
network relations, cultural tastes are used to form and sustain those networks.
Furthermore he expects that (2) highbrow culture taste will be less likely to be converted
into social capital beyond immediate strong-tie circles due to its more restricted, “asset-
specific” nature. Because of its generalized appeal, taste for popular culture will be
more likely to be associated with weak-tie network density. The results broadly support
these hypotheses: a model that specifies an effect of culture on network density provides
a better fit to the data than the traditional conception of networks as determining taste.
In addition using log-linear models and instrumental-variable methods, I show that
popular culture consumption has a positive impact on weak-tie network density but not
strong-tie network density, while highbrow culture consumption selectively increases
strong-tie density but has no appreciable effect on weak ties, net of standard
socioeconomic variables. These findings help to shed light on the mechanisms that
Delivered by Ingenta to :
translate mastery of different types of cultural knowledge into integration across distant
University of Notre Dame
Thu, 30 Nov 2006 00:52:18
social positions or closure around stro
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