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mobility and markets emerging outlines of strongmstrong-commerce.pdf

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mobility and markets emerging outlines of strongmstrong-commerce

University of Rhode Island DigitalCommons@URI College of Business Administration Faculty Publications College of Business Administration 2004 Mobility and Markets: Emerging Outlines of M- commerce Ruby Roy Dholakia University of R hode Island, ruby@ Nikhilesh Dholakia University of R hode Island, nik@ Follow this and additional works at : /cba_facpubs Part of the E-Commerce Commons, and the Marketing Commons Terms of Use All rights reserved under copyright. Citation/Publisher Attribution Dholakia, uby oy, and Nikhilesh Dholakia. Mobility and Markets: Emerging Outlines of M-Commerce. J ournal of Business Research, vol. 57, no. 12 (December 2004): 1391-1396. DOI: 10.1016/S0148-2963(02)00427-7 This Article is brought to you for free and open access by the College of Business Administration at DigitalCommons@U I. It has been accepted for inclusion in College of Business Administration Faculty Publications by an authorized administrator of DigitalCommons@U I. For more information, please contact digitalcommons@. Mobility and Markets: Emerging Outlines of M-Commerce Ruby Roy Dholakia and Nikhilesh Dholakia College of Business Administration University of Rhode Island 210 Flagg Road Kingston, RI 02881 (USA) Tel: 401-874-4390, Fax: 401-874-4312, ruby@ nik@ Mobility and Markets: Emerging Outlines of M-Commerce Abstract Mobile commerce – or m-commerce – is characterized by the emerging class of location- based commercial services delivered by a variety of handheld terminals such as