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Practitioners Corner
Developing creativity and meaningful
education in Creative Process at
terti a ry level
Chris Diedericks - Vega The Brand Communications School
ABSTRACT
Many misconceptions and assumptions exist about creativity; our ability to create, maintain and feed our
creativity, and to formulate good ideas. This paper investigates the development of creativity and Creative
Process at tertiary level. It provides some practices, techniques and models for developing creativity. The
text is illustrated with examples of creative process work collected from tertiary students at Vega The Brand
Communications School, in Sandton, Johannesburg, over a period offive years. Some practices of teaching
Creative Process and critical thinking are discussed.
Creative intelligence in its various forms and activities is what makes man.
James Harvey Robinson
We often conclude that abilities are etched in stone, inexplicable, and unchangeable. This is, of course,
false. Many creative people were told by a teacher, mentor, or educator somewhere in the course of their
creative lives, that they are not good enough, and that they will never become a good artist. Contrary
to popular belief, I suggest, all people are creative. It is not the exclusive preserve of men. Women, children
and even mentally challenged artists are capable of creating incredible works of art.
Almost a century ago, the psychotherapist Hans Prinzhorn published groundbreaking work in h
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