Privacy in E-Commerce Examining User Scenarios and Privacy.pdfVIP

Published in the ACM Conference on Electronic Commerce, 1999, pp. 1-8 Privacy in E-Commerce: Examining User Scenarios and Privacy Preferences Mark S. Ackerman Lorrie Faith Cranor Joseph Reagle Information and Computer Science ATT Labs-Research World Wide Web Consortium University of California, Irvine Shannon Laboratory MIT Irvine, CA 92697 Florham Park, NJ 07932 Cambridge, MA 02139 ackerman@ lorrie@ reagle@ /~ackerman /~lorrie /People/Reagle ABSTRACT While many studies have measured the magnitude of Privacy is a necessary concern in electronic commerce. It privacy concerns, it is still critical to study the concern in is difficult, if not impossible, to complete a transaction detail, especially for the online environment. As Hine and without revealing some personal data – a shipping Eve (1998) point out: address, billing information, or product preference. Users Despite this wide range of interests in privacy as a may be unwilling to provide this necessary information or topic, we have little idea of the ways in which people even to browse online if they believe their privacy is in their ordinary lives conceive of privacy and their invaded or threatened. reactions to the coll