苹果的创新案例报告解读.ppt

Design Thinking and Innovation at Apple 案例作业 经济与管理学院 小组成员：汪腊梅 都阳 史冬梅 马镇坚 梁玉林 刘存驷 Why has Apple been so successful? What do you atrribute it to ? One Constumer: A deep commitment to understanding how people used computing devices and a desire of develop”insanely great products”. Customers are first Design should be driven first by user needs and desires Two Design Thinking: Creativity and Innovation Not only designers but also engineers Always attempt to achive what is amazing Three Detail: “I do in the aggregate it’s really important ,and it’s contribute to