旅游目的地开发的内生式营销.pdfVIP

Endogenous Tourism Marketing for Destination Development Philip L. Pearce and Mao-Ying Wu (Tourism, School of Business, James Cook University, Townsville, QLD, 4812, Australia) Abstract Building on the considerable literature on trust and authenticity, it is argued that approaches to tourism marketing which provide images of local people in fresh, authentic, personalised styles can be attractive to many consumers. These approaches, which are defined here as endogenous marketing, locate the loc