ch5PromotingProductsPublicRelationsandSalesPromotion(营销管理,菲利普·科特勒教材)资料.pptVIP

“There are many misconceptions about public relations. One of the most widespread is that it’s easy”-Peter Celliers Chapter Objectives Understand the different public relations activities Understand the public relations process Know how the different PR tools are used Chapter Objectives Implement a crisis management program in a hospitality business Discuss the growth and purpose of sales promotion, setting objectives, and selecting consumer promotion tools Public Relations Creating a positive image and customer preference through third-party endorsement PR is experiencing explosi