“只租不售”型城市商业综合体营销策略的研究——以富创世纪城为例.pdf

M.S Thesis of Fujian Agriculture Forestry University The Research on the Marketing Strategy of “Rent not Buy”Mode City Commercial Complex——Taking Fu Chuang Century City for Example Subject Category : Management Science Primary Subject : Business Administration Secondary Subject : Enterprise Management Research Field : Enterprise Operation and Strategy Postgraduate : Chen Xiurong Supervisor : Prof. Chen