【精品文档】湖南省衡南县第九中学高二英语《unit1 adverting-project 1》课件 牛津版必修4.pptVIP

牛津高中英语 (模块四 ·高一下学期) Project  Unit 1 Developing an ad campaign Project 1Developing an ad campaign Lead-in From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. Comprehension Listen and understand 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers, magazine