上海汽车集团国际化经营战略分析：.docVIP

摘要 随着经济全球化程度的加深，越来越多的企业在国外设立多种形式的组织，对全球生产要素进行配置，从国内经营走向国际化经营。上海汽车集团作为中国最大的汽车企业集团，它的国际化经营战略的成功将对其他企业进行国际化经营起到很好的指导作用，因此研究它的国际化经营战略就显得十分必要。上海汽车集团经过几十年的发展，企业实力逐渐壮大，积极的开展国际化的研发、生产与销售，国际化经营取得巨大成就，但是其国际化之路依然存在缺乏海外营销渠道、经销商选择不合理、品牌定位不清晰、本土化优势难以发挥等问题，严重阻碍了上海汽车集团国际化经营的步伐。本文针对以上问题，通过分析上汽集团国际化经营的宏观、微观环境、经营优势和不足，找出解决这些问题的方法，以期对上海汽车集团国际化经营战略的制定提供有益的参考。 关键词：上汽集团；国际化；经营战略；自主品牌 The strategic analysis of the internationalization of SAIC Abstract：As the degree of economic globalization deepens, more and more foreign companies set up in various forms of organization of global production configuration elements, from domestic to international business operations. Shanghai Automotive Group, Chinas largest auto groups, success of its international business strategy of internationalization of other companies will play a very good role in guiding operations, and therefore the study of its international business strategy, it is very necessary. Shanghai Automotive Group after several years of development, enterprise strength gradually grow, and actively carry out international research and development, production and sales, international operations made great achievements, but the international road still exists a lack of overseas marketing channels, select dealers unreasonable, brand positioning is not clear, it is difficult to play the advantages of localization, which seriously hindered the Shanghai Automotive Group international operations pace. Aiming at the above problems, the analysis of macro and micro environment, business strengths and weaknesses of SAIC international operations, to find solutions to these problems, in order to provide a useful reference for the development of Shanghai Automotive Groups international business strategy. Keywords: SAIC, Internationalization, Business strategy, Independent brand 关闭全屏阅读 1引言……………………………………………………………………………… 1 1.1问题的提出 1 1.2国内外研究成果总结 2 1.3研究内容与结构 3 1.4研究思路及方法 4 2企业国际化经营战略相关理论………………………………………………… 5 2.1战略管理理论 5 2.2国际化经营理论 6 2.3国际化经营战略 7 3上海汽