产品开发规划与产品工厂--IBM祥解.pptVIP

* * * * * * * These quotes from customers are a final confirmation and show the need for PIM. * * * * * * * * * Functional Organization Work occurs within each function Cross-functional coordination by bosses Lightweight Teams Some working level coordination across functions Team members still report to function Decision making remains with functional manager Heavyweight Teams True cross-functional team Team members report to project manager Team members authorized to make decisions * * * Facing stiff competition Allstate decided to take a novel approach - study consumers more closely. Mee