星巴克英文介绍资料.pptVIP

小组成员：戴宏涛 胡晓辉 吴晓明 张宁 万阿东 Were not just selling a cup of coffee, we areproviding an experience. ---Howard Schultz Howard D.Schults(born July 19,1953)is an American business man.He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics.He was a member of the Board of Directors at Square,Inc.. In 1998,Schultz co-founded Maveron,an investment group,with Dan Levitan In 2012,Forbes magazine ranked Achultz as the 354th richest person in the United Stares,with a net worth of $1.5 billion. Beverages Food Tea Cup Espresso浓缩咖啡 Frappuccino星冰乐 Coffee Tea Iced Caffè Latte 冰拿铁 Caramel Macchiato焦糖玛奇朵 Espresso Con Panna 浓缩康保蓝 Vanilla Latte香草拿铁 可可碎片星冰乐 Java Chip Frappuccino Caramel Coffee Frappuccino 焦糖咖啡星冰乐 摩卡星冰乐 Mocha Frappuccino Green Tea Frappuccino 抹茶星冰乐 密斯朵咖啡 Caffè Misto 英式红茶拿铁 Full Leaf Black Tea Latte 经典热巧克力 Hot Chocolate 星巴克英式红茶 English Breakfast Tea 冰摇柠檬茶 Iced Shaken Lemon Tea Strenghs Weaknesses Opportunities Threats Starbucks has stores all over the world Starbucks corporations is a very profitable organization A high-end brand of coffee Starbucks culture Short of capital High price High concentration level Lack of diversification Emerging international markets Tecchological advancement Economy experiencing a recession Emergence of competitors Rise in the cost of coffee dairy products Starbucks has stores all over the world Starbucks corporations is a very profitable organization A high-end brand of coffee Starbucks culture Short of capital High price High concentration level Lack of diversification Emerging international markets Tecchological advancement Economy experiencing a recession Emergence of competitors Rise in the cost of coffee dairy products 1.Developing Competit