基于多层次消费群体的竞争选址问题的研究.pdfVIP

网络出版时间：2013-03-08 10:13 网络出版地址：/kcms/detail/51.1196.TP1013.069.html 基于多消费群体的竞争选址模型与求解算法* 1, 2 2 1 于宏涛 ，高立群 ，李丽霞 （1. 沈阳工程学院 自动控制工程系，沈阳110136; 2. 东北大学信息科学与工程学院，沈阳 110819） 摘 要：针对传统的竞争选址过于简单地考虑消费群体这一要素问题, 建立了新的竞争选址问题模型。在新模型中，应用层次 分析法综合考虑了门店规模、零售店价格、商品质量、装修程度、交通状况对设施吸引力的影响，且其影响程度对于不同的消 费群体有所不同等问题。最后给出了求解该模型的遗传算法和具体算例，并通过MATLAB 进行了编程计算实验。结果表明，该模 型和算法可以用于竞争选址决策中，且具有一定得可行性和有效性。 关键词：多层次；选址；竞争；多属性；遗传算法 中图分类号: N94 文献标志码: A 文章编号：（作者可不填） doi:10.3969/j.issn.1001-3695 (作者可不填) Competitive location problem model based on multi-level consumer groups and its algorithms 1, 2 2 1 YU Hong-tao , GAO Li-qun , LI Li-xia (1. Department of Automatic Control Engineering, Shenyang Institute of Engineering, Shenyang 110136, China ；2.. School of Information Science Engineering, Northeastern University, Shenyang 110819, China) Abstract ：For lack of thinking of consumers in the classical competitive location problems, this paper studied the competitive location problem based on multi-level consumer groups and proposed a new model. In the new model, it considered facility attributes based on Analytic Hierarchy Process (AHP), such as size, price, quality, decoration and traffic, and these factors weights were different for different consumers. At last it discussed the application of the new model to a case, and used genetic algorithm coded in MATLAB to solve the model. Experimental results show genetic algorithm as well as the new model is feasible and validity for com