解决高需求独特性尝鲜的沟通困境（英文）.pdfVIP

ScienceDirect Research Article “Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness Sarit Moldovan a , Yael Steinhart b ,⁎, Shlomit Ofen a a William Davidson Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Technion City, Haifa 32000, Israel