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网店运营策划书
专 业 网络营销
班 级 122071
姓 名 孙玉娟
学 号
指导教师 王丽娜
目录
1 网店概述····························································3
网店介绍·························································3
淘宝平台状况.····················································4
服装行业介绍·····················································4
网店建设·························································5
2 网店运营环境分析····················································7
2.1 宏观环境分析····················································7
2.2 微观环境分析····················································8
3 网店运营目标························································9
3.1 短期目标························································9
3.2 长期目标························································9
4 网店运营策划方案设计················································9
4.1 网店运营管理····················································9
4.2 网店网络营销····················································9
4.2.1 网络产品与服务策略·········································10
4.2.2 价格策略···················································11
4.2.3 渠道策略···················································12
4.2.4 促销策略···················································12
5 网店运营运算························································13
6 网店运营策划实施过程.................................................15
7 网店运营效果评估.....................................................15
7.1 实施效果.........................................................15
7.2 评估.............................................................15
7.2.1 评估内容....................................................15
7.2.2 评估指标....................................................15
8 反思.................................................................17
8.1 存在的问题·······················································17
8.2 对策与方法··········································
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