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ABSTRACT
With the development of experience economy, its application in the
tourism industry is becoming more and more widely. As an important part
of cultural tourism, the literary tourism has been developed mature
gradually in the recent years. As the physical living standard of the
people is being continually raised, their spiritual life is getting richer.
It is reflected in the field of tourism that culture has more and more
values added to tourist attractions. There are native
relation between culture, literature and tourism. Literary outputs
increase unique cultural connotations to natural and human landscapes
they describe, making the landscapes possess tourist values with peculiar
fascination and tourist appeal from a deeper level.
In this article the development of literary tourist products is
discussed from the angle of the experience economy. Through analysis of
the bonding point between literary work and literary tourism, the
development is explored of literary tourist products under the existing
social situation, and it is further discussed how to exploit the
literary-context-based cultural tourist resources to be cultural tourist
products so as to promote the development of cultural tourism. Finally,
a demonstration analysis is carried out with the Gaomi taken for example.
The analysis includes six parts:
Part I introduces the research background, research contents and
significances, and research status quo at home and abroad, as well as the
research thinking and method in this article.
Part II mainly defines such concepts as experience, experience
economy, tourism experience and other related ones, and expounds the
theoretical basis:
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