chapter4-unit2quality_quantityandpackingofcommodity.pptVIP

Unit 2 Quality, Quantity and Packing of Commodity 武汉科技大学管理学院市场营销系 潘雅琼 Outline 1. Quality of Commodity 1.2 Methods of Expressing Quality of Commodity 1.2.1 Sale by Specification, Grade and Standard Specification refers to some major descriptions of the quality of the goods, such as composition, content, purity, size, length, thickness, etc. The way of determining the quality of the goods by specification is called sale by specification. For example, Chinese groundnut Moisture (max.) 13% Admixture (max.) 5% Oil Content (min.) 44% 1.2.1 Sale by Specification, Grade and Standard Grade refers to the classifications of the commodity of one kind which is indicated by words, numbers or signs, such as large, medium, small; heavy, medium, light; Grade A, Grade B, Grade C; Grade 1, Grade 2, Grade 3;… Grades of Chinese Tungsten 1.2.1 Sale by Specification, Grade and Standard Standard refers to the specifications or grades which are stipulated and announced by the government or the chamber of commerce, etc. F.A.Q. ( Fair Average Quality ) ————良好平均品质 G.M.Q. ( Good Merchantable Quality ) ————上好可销品质 G.O.B. ( Good Ordinary Brand ) ————上中牌子 F.A.Q. refers to the average quality level of the export commodity within a certain period of time. At present, we adopt F.A.Q. to indicate the qualities of some agricultural products and by-products which are usually determined by the average quality level. For example, Chinese groundnut, 1994 crop, F.A.Q. ,  Moisture (max.) 13% ,  Admixture (max.) 5% ,  Oil Content (max.) 44%. 1.2.2 Sale by Brand Name or Trade Mark For example, Haier Air Conditioner Toyota Automobile IBM PC 1.2.3 Sale by Name of Place of Origin Sometimes, the place of origin of the product may also be used to indicate the quality because the goods produced in that area possess superior quality and have been enjoying a good reputation for a long time. For exam