白象方便面营销策略研究毕业论文.docVIP

白象方便面营销策略研究 院（系）__经济管理____ 专 业__工商管理____ 班 级______ 姓 名______ 指导老师_______ ＿2009＿ 年＿6＿月 摘 要 方便面作为一种快速的食品，获得了飞速的发展， 关键词： 白象方便面 ； 环境分析； 营销策略研究； 营销渠道 Abstract As a kind of instant noodles, fast food, the pace of life in today constantly won the rapid development, the competition between enterprises also rehearse fierce. As a private enterprise, the elephants company after eleven years of development, has entered the industrys top three, and is actively into the high-end market. In the face of such strategic transformation, its sales strategy should also be adjusted accordingly, as the most important strategic sales marketing strategy is to ensure sales made the critical success factors. From the market status of instant noodles industry group, the development of elephants and environment, like instant noodles of the marketing strategy of marketing theory, using the white elephant marketing strategy are analyzed, and puts forward some feasible Suggestions of marketing. Based on the research results, not only the instant noodles industry guidance, and marketing of FMCG industry has reference. The four most: the first part, the company introduced elephants enterprise, product and the marketing conditions are, The second part, the competitive situation like instant noodles are analyzed, and introduces the overall competitive state instant noodles in this situation and its competition in the elephants advantages and disadvantages, The third part, the white like instant noodles marketing situation were analyzed, including a number of instant noodles, analyzed the target market positioning, industrial structure, sales channels, pricing strategy and marketing strategy, The fourth part of the above questions, and puts forward Suggestions from the two most, marketing strategy and target market, marketing strategies and Suggestions on channel strategy emphasizes the establishment of special ventilation channels. Keywords: elephants instant noodles, Environmental