国外零售趋势.pptVIP

Retail Trends 国外零售趋势 Retail Trends国外零售趋势2002 Top 10 Retailers2002年按照销售头等零售公司 Retail Trends国外零售趋势 (The “Talk”) RFID 无线电认识 (The Reality)Retail is Detail 零售意味着琐碎 想做好零售则意味着 细致化、规范化你的工作 Retail is Detail Five Critical Factors to Retail Success 零售成功的五大要素 Know the Customer 了解/熟知你的顾客 Know the Product 了解/熟知你的产品 Sell Yourself not the Product 销售你自己而非产品 Understand Your Numbers 了解你的数字 Be Lucky 好运气 Retail is Detail The Market Survey 市场调研 Retail is Detail Know the Customer了解熟知你的顾客 Retail is Detail Know the Product 了解熟知你的商品 What products do you carry and how many of each do you have currently in stock? 你想得到什么产品，该产品的库存有多少？ Why do customers buy a certain product? 顾客为什么购买该产品？ How does each product perform vs. competitor? 与竞争对手相比，每个产品在本店的售卖情况如何？ Who was the manufacturer trying to appeal to when they made it? 该产品的制造商在生产他们时想吸引谁？ Retail is Detail Know the Product 了解熟知你的商品 What are the product’s functions? 该产品的功能是什么？ If you could afford a certain product would you buy it? 如果你支付的起，你会购买该产品吗？ When does re-stocking occur for each product? 该产品下一次进货是什么时候？ Retail is Detail Sell Yourself not the Product 销售你自己而非产品 Is the Customer Happy? 顾客是否快乐？ Greet the Customer Warmly and Sincerely 温和真诚地问候顾客 First Talk about Anything with the Customer except the products 千万不要与顾客第一次交谈就涉及产品 Retail is Detail Sell Yourself not the Product 销售你自己而非产品 Make the Customer Happy 让顾客快乐 Happy People Spend the Most Money 快乐的人会花最多的钱 Retail is Detail Understand the Numbers 准确正确理解你的经营统计数字 How much did you sell yesterday? 昨天的销售如何？ How much did you sell the same day of the week as today last week? 上周的今日销售如何？ How much did you sell this same day last year? 去年的今日销售如何？ How much have you sold so far this week? 迄今为止，本周的销售如何？ How much did you sell this same week last year? 去年本周的销售如何？ Retail is Detail Understand the Numbers 理解你的部门和公司的统计数字 Data analysis is critical at all levels of the organization! 组织各部门必须学会如何分析数字 The PL Statement