2009新商贸英语课件10.pptVIP

Promotion Strategy The role of promotion in the marketing mix Few goods or services, no matter how well developed, priced, or distributed, can survive in the marketplace without effective promotion. Promotion is communication by marketers that inform, persuade, and reminds potential buyers of a product in order to influence their opinion or elicit a response. Promotional mix Combination of promotion tools – including advertising, public relations, personal selling, and sales promotion – used to reach the target market and fulfill the organization’s overall goals. Role of Promotion in the