业务模型BusinessAnalysisModels分析报告.pptVIP

Lecturer: Zhu Wenzhong LEARNING GOALS Key learning goals: This topic will introduce two well-known business analysis models, SWOT and PEST, which are commonly used as tools to analyze and develop business strategies. State the 4 areas of SWOT analysis and tell which are internal and which are external by giving some examples. State the 4 areas of PEST analysis and give at least some examples for each. Do a case study.  What is SWOT analysis? SWOT analysis involves looking at the internal strengths and weaknesses of a business and external opportunities and threats. In other word, it is used to analyze the possible internal advantages and problems that a business has, and to determines the external factors of the business which may affect its strategy. The purpose of a SWOT analysis is to conduct a general and quick examination of a business’s current position so that it can help the business to develop or plan a direction of development or a proper strategy in future. Figure 6-1 Elements of SWOT Analysis  Uses of SWOT analysis: SWOT analysis is an effective way of gathering and classifying information, illustrating particular matters, and generating strategic planning ideas for a business. The result of the analysis may provide a basis on which a more detailed analysis can be conducted. SWOT analysis is, therefore, often used as a method by which a business or its marketing department can plan its marketing strategy. Some examples of SWOT analysis are given in the following table: Business Analysis Models -Examples or Illustrations for SWOT Analysis Models Good brand image Well-known name Good reputation Cost advantage in production High market share Confidence in the market Customer loyalty or repeat business More advanced technology and R D … Business Analysis Models -Examples or Illustrations for SWOT Analysis Models Ineffective in production Falling profit Falling sales of the product Declining age of the life cycle of a product