Cross-CulturalCommunicationUnit1-4.pptVIP

CHAPTER 2 The Deep Structure of Culture: Roots of Reality CHAPTER 2 - The Deep Structure of Culture: Roots of Reality The deep structure of culture is the unconscious assumptions about how the world operates. It makes each culture unique, and explains how and why of a cultures collective action. At the core of any cultures deep structure are its social organizations (or social institutions). Lessons about life and ways for living that life Its based on cooperation Three most enduring and influential social organizations that deal with deep structure issues are Family State (Community) Reli