数据分析-频率分布、列联表和假设检验.ppt

A Summary of Hypothesis Tests Related to Differences Table 15.19 Contd. Table 15.19 Contd. RIP15.1 In the 2000s, the trend is toward global marketing. How can marketers market a brand abroad where there exists diverse historical and cultural differences. According to Bob Kroll, the former president of Del Monte International, uniform packaging may be an asset, yet, catering to individual countries culinary taste preferences is more important. One recent survey on international product marketing makes this clear. Marketing executives now believe its best to think globally but act locally.