一汽大众市场调查报告.docVIP

摘 要 20世纪50年代以来我国汽车工业从无到有，到改革开放后形成完整的汽车工业体系，更是由计划经济体制向市场经济体制转变，我国汽车市场由此诞生。21世纪初中国加入WTO后，汽车市场规模迅速扩大，全面融入世界汽车体系。现今我国，汽车已近完全融入我们的生活，并影响着我们的生活，无处不在也无可替代，从而形成了一个庞大的汽车市场。本文对中国汽车市场做了一系列调查与分析。首先介绍了中国汽车市场的宏观环境状况，主要包括经济环境的各种现状、政策环境的利弊。其次是中国汽车市场的分析。从汽车工业总体情况、汽车工业产销以及汽车市场竞争状况三方面进行分析我国汽车市场的现状。再次是对消费者行为特点的分析。消费者是汽车市场中的一个重要主体，更是市场的服务对象，因此对消费者行为模式的分析对市场调查尤为重要。最后，本文介绍了近期阻碍汽车市场发展的一些问题，然后根据问题提出了一些可行性措施。 关键词：汽车市场,环境,竞争,消费者行为 ABSTRACT Since 50 years 20 century, the automobile industry has been born in China, and there has been a completely industry system of automobiles after reform and open, and also a reformation from planned economy to market economy. After enter WTO in the beginning of 21century, the scale of automobiles market in our country has been expanded quickly and coalesced with the worlds automobile system entirely. Nowadays, there has been a huge vehicles market and motor vehicles have been accompanied with our daily life and affected us in everywhere, and they are irreplaceable for us. In this paper, it concluded a series of surveys and analyses in automobiles market of our country Firstly, introduced the automobiles market‘s situation in China, such as the current situation in economy environment, the pros and cons of policy and the total condition in automobiles industry. Secondly, the analyses of our countrys automobiles market, which has been based on the two parts: product and sale in automobiles industry, competition condition in vehicles market. Thirdly, the analysis of customers behavior features. Customers have played vital role in automobiles market and furthermore, they are the targets of market service. So, customers behaviors modes analyses are important for market surveys. Lastly, this article presented the issues which have blocked the development in vehicles market and then put forward some measures for them. Key words: vehicles market,environment,competition,customers behaviors 目 录 第1章 引言 1 1.1 中国汽车行业背景 1 1.2 调查原理 1 1.3 调查方法与内容 2 第2章 中国汽车市场宏观环境分析 3 2