商务论文-白波.docVIP

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商务论文-白波.doc

An Analysis on Cultivation of Intercultural Communicative Competence In Business English Teaching Bai Bo A thesis submitted to College of Foreign Language Literature in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts in English Language and Literature Supervised by Ms. Yu Fengmei Hunan Institute of Science and Technology Yueyang, Hunan May, 2010 Abstract At present, economic globalization is speeding up. China has more frequent interaction with the global economy after its entry into the WTO. In order to meet the international competition, China is in urgent need of a multitude of versatile talented people who are equipped with the competence in intercultural communication. This poses an unprecedented challenge to English teaching, in particular, the Business English teaching. Therefore, this thesis explores the relevant knowledge on intercultural communication through the interrelated cultural and communicative theory, and put forward the importance and necessity of intercultural communicative competence. Consequently, this thesis makes an attempt on the content and measures on cultivation of students'Intercultural Communicati Competence in Business English Teaching , so as to make use of the English in intercultural communication when the students graduate from the college. This is the target of the Business English teaching. Key words: culture; communication; intercultural communicative competence; business English teaching; 摘 要 目前,经济全球化的进程在加快,中国加入世界贸易组织之后与世界经济的交往也越来越密切。为适应国际竞争的需要,中国需要大量具备较强跨文化交际能力的复合型人才,这对我们的英语教学,尤其是商务英语教学带来了前所未有的挑战。因此,本文从文化和交际的相关理论来探讨跨文化交际的相关知识,进一步提出了跨文化交际能力之重要性和必要性以及如何培养学生的跨文化交际能力, 本文就在商务英语教学中培养学习者的跨文化交际能力的内容和方法等方面进行了尝试性的探索从而使学生毕业后能使用外语这门工具成功地进行跨文化交际。这也是商务教学的根本目。关键词:文化交际跨文化交际能力商务英语教学 Contents Introduction 1 1 The intercultural communication 2 1.1 Culture and communication 2 1.2 Intercultural communication 4 1.3 The characteristics of intercultural communication 5 2 The intercultural communicative competence 7 2

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